8 REASONS WHY WHITEBOARD ANIMATION VIDEOS ARE SO EFFECTIVE…

Quick
Ever read an executive book summary? Then you’ve seen an author’s message distilled from 200 pages to 2. In the same way, Whiteboard Explainer Videos cut through the fluff and get right to the point. That’s a good thing because in today’s information overload, people would just assume you not waste their time.

Quality
High definition (HD) video gives you the opportunity to share and enjoy beautiful images with little expense. The production value of HD video communicates your established value to consumers in the marketplace and reinforces your brand.

Clear/Concrete Visualization
Whiteboard Explainer Videos help people visualize processes that are difficult (impossible?) to explain through text or audio alone. Ever teach a kid to ride a bike by writing out the steps? Me neither. Explainer Videos allow you to demonstrate your idea, when description alone is simply not enough.

Memorable
The fusion of Audio-Text-Images increase both view attention and retention. In fact the memory experts who retain ungodly amounts of information quickly, do so by attaching an image and color to each word. Just like Whiteboard Explainer Videos. So there you go.

Conversational
Believe it or not, people don’t like being talked down to. We all want to learn from those who respect our intelligence while at the same time sharing helpful information. Information that will enhance our lives and the lives of others. In this way, Whiteboard Explainer Videos put their arm over the shoulder of a viewer and go on an informative walk together. They build rapport and explain things in ways that feel enriching. As it turns out, people appreciate this approach.

Shareable
A “viral video” is everyone’s dream and never guaranteed. But Whiteboard Explainer Videos get share tons more than simple text or audio. And if you play your cards right, you just might strike a deep emotional cord with your audience. These emotional connections turn leads into customers and customers into promoters. That never seems to hurt.

• Almost 92% of online viewers will share videos with other people. (via Digiday)
• On 80% of Facebook pages, video is the most shared type of content. (via Zuum)

Effective
(Stats from 2013)

• YouTube is still the World’s 2nd largest search engine after Google
• 89 million people in the US watch video media online every day. (via comScore)
• Roughly 1.2 billion online videos are watched every day. (via comScore)
• By 2016, the number of online video users will double to 1.5 billion. (via Cisco)
• YouTube users view 4 billion+ hours of video each month. (via YouTube)
• Online Videos lead to a 60% click through rate (CTR) to websites
• People polled were 55% more likely to watch video over reading text
• 75% of companies are increasing their budget for YouTube Marketing in 2014
• Mobile users watch more video as text is difficult to read on smaller screens
• Online video traffic will account for 55% of the Internet traffic by 2016. (via Cisco)
• 90% of online shoppers research via video in making their purchasing decisions. (viaVideoBrewery)

Content 
Content is King. Whiteboard Explainer Videos provide Evergreen (*technical term for something that never really gets old) content so messages live on for years. Humans have used Visual-Auditory-Textual learning since the stone ages. And it appears this "Internet" thing is here to stay. So Whiteboard Explainer Videos make all the sense in the world. It’s no wonder that all the biggest brands and most innovative companies are using them.