8 Reasons Why Whiteboard Animation Videos are SO Effective…
Quick - Ever read an executive book summary? Then you’ve seen an author’s message distilled from 200 pages to 2. In the same way, Whiteboard Explainer Videos cut through the fluff and get right to the point. That’s a good thing because in today’s information overload, people would just assume you not waste their time.
Quality – High definition (HD) video gives you the opportunity to share and enjoy beautiful images with little expense. The production value of HD video communicates your established value to consumers in the marketplace and reinforces your brand.
Clear/Concrete Visualization – Whiteboard Explainer Videos help people visualize processes that are difficult (impossible?) to explain through text or audio alone. Ever teach a kid to ride a bike by writing out the steps? Me neither. Explainer Videos allow you to demonstrate your idea, when description alone is simply not enough.
Memorable – The fusion of Audio-Text-Images increase both view attention and retention. In fact the memory experts who retain ungodly amounts of information quickly, do so by attaching an image and color to each word. Just like Whiteboard Explainer Videos. So there you go.
Conversational – Believe it or not, people don’t like being talked down to. We all want to learn from those who respect our intelligence while at the same time sharing helpful information. Information that will enhance our lives and the lives of others. In this way, Whiteboard Explainer Videos put their arm over the shoulder of a viewer and go on an informative walk together. They build rapport and explain things in ways that feel enriching. As it turns out, people appreciate this approach.
Shareable – A “viral video” is everyone’s dream and never guaranteed. But Whiteboard Explainer Videos get share tons more than simple text or audio. And if you play your cards right, you just might strike a deep emotional cord with your audience. These emotional connections turn leads into customers and customers into promoters. That never seems to hurt.
Effective– (Stats from 2013)
Content- Content is King. Whiteboard Explainer Videos provide Evergreen (*technical term for something that never really gets old) content so messages live on for years. Humans have used Visual-Auditory-Textual learning since the stone ages. And it appears this "Internet" thing is here to stay. So Whiteboard Explainer Videos make all the sense in the world. It’s no wonder that all the biggest brands and most innovative companies are using them.
Long live the Whiteboard Explainer Video!